Business to business marketing or B2B marketing refers to the practice of selling products and services to other companies. For a starting company, this can bring many benefits that would open opportunities to grow and expand. But in order to do this, you need to know the right strategies of marketing. Keep reading to find out some of the best B2B tactics that you can try as a new business.


A good marketing campaign needs to start with a good research. There are many benefits of doing this. Firstly, you will be able to understand your client better. Having adequate information about the market means that you are prepared to start your campaign with the right knowledge and make good decisions.  You will understand their demands and then can strategize on how to meet it. A good research will give you enough information to build the basis of your campaign – your goals, tactics, values and budget.

Create Good Content

Creating good content is always the key in building a good customer base. As a starting company, you can rely on new media platforms for budget friendly content sharing. But whether you do this though social media networks, websites or blogs, you need interesting content that can attract a client. In other words, your content needs to be educational, entertaining, and have an emotional appeal.  There are plenty of ways for you to create good content.

You can rely on online sites or apps that give you content creation tools. But for more refined and advanced content such as video marketing, you can always rely on a b2b advertising agency. Image and video content have the ability to catch more attention in the digital age so make the maximum use of them when you are selling your products.

An Active Website

We have been living in the digital age for the past few years and are no longer new to this. This means having a website is not anymore, an option, but a necessary requirement. Your website is the first impression most clients get when they look up your brand name on the internet. It will provide the clients with information about the brand, products and services.

But just having a website is not enough in B2B marketing. Whenever a client visits your page, they need to see useful content. This means you cannot publish content on the first week of the month and ignore the site for the rest of it. Instead, the site needs to be active; updated information, new content and interactive.

Event Hosting

No matter how advanced digital strategies get, there is still ways to use old and traditional tricks for your benefit and events are the perfect way to invite foot traffic. And we are not meaning big galas or balls. As a starting company you don’t have to go over the top with a preparation either. You can plan a small event that suits your budget. A small business dinner or a formal party will do. Promote the event through social media to get more attraction.

Try to be creative and innovative with your marketing. Instead of relying on one media, try out multiple methods so that you can reach a large client base.