Digital marketing has become a vital part of many marketers these days. It is necessary for every website or business to have their presence on various social platforms. Digital Marketing Tools help to plandigital marketing strategy in a well manner. It helps a business to grab massive audience towards the website and grab organic traffic to your business. If a website is optimized and responsive, it leads to attract visitors for repeated number of times. Separate Digital Marketing tools are available for the coverage of digital marketing concepts.
Let’s read about some useful digital marketing tools meant for some specific tasks-
Mail Chimp – Email Marketing Software
Mail Chimp is one of the secure email marketing software that has 4 flexible plans that grow with the business’s growth/. It has forever free plan that consists of adequate features required for small scale business to start email marketing. It features and services grown as you choose a paid plan starting from just $9.99 and keeps on growing as the company starts growing. It’s some of the amazing features include-
- Attractive and Responsive Templates
- Built-in Campaigns
- Built-in analytics to track the effect of Email Marketing
- A/B Testing
- Secure Email Marketing Tool
Canva – Visual Designing Software
People these days, tend to remember attractive visualizations rather than what they read or some of them hardlylike to read much, so in this case, how to grab the attention of visitors?
Well, Canva can help you out there.
Canva is a tool for creating amazing visualizations and attractive graphicdesigns.It allows you to make posters, banners; info graphics buy an extremely easy way of just drag and drop. Attractive and catchy templates and colorschemes provide a best and easy way for a user to design their work well.
Google AdWords- For Ads
Google AdWords tool is a tool to grab paid traffic over your website. It is one of the most important and useful tool to bring the ranking of the website in the Google SERP. A well organized and planned ad can leads you to attract targeted traffic over your website.It can benefit you in the following ways-
- Can help you to grab more visitors on your website
- More business related phone calls
- More Shop visits with Ads popularity
Google Keyword Planner- Keyword Planning Software
Google’s freekeyword planning tool enables users to choose for the best relevant keyword related to their. It also tells you that which keyword must be used as per the traffic and give the build estimates according to which you can plan for keywords forGoogle ads within your decided budget.
Google Analytics – For Keeping Track Record Of Growth Of The Website
Keep a sneak peak over your website with Google Analytics.
Google Analytics keeps you to track the growth report of your website onregularbasis. It provides you with the facts liker daily report of the website, monthly report of the website growth.
You can get a detailed analysis of following things-
- Visitor’sover the website.
- The repeated visitors and unique visitors.
- The top pages of the website.
- The ranking keywords
- The live report
- Detailabout the major traffic coming fromwhichgeographical area.
It letsyou to plan the changes and improvements in your website. It is provide by Google free of cost.
Ahref is paidtool that also somehow lets you to plan your Digital Marketing strategy. It gives you a detailed report of the
- Backlinks of your domain- New and Lost Backlinks as well.
- The top Ranking pages that are grabbing the traffic
- Comparison f your website and your competitors website
- Comparison of ranking keywords of two website.
- Ranking Keywords and referring domains of your website.
- Overallit is a great tool for planning Digital marketing strategy in a beneficial way.
Yoast- Plugin Of WordPress
Yoast is free tool and pluginforWordPress that works in classic WordPress Editor. It let you to write SEO Optimized content for your website by focusing on the specific key words. It provides you the necessary suggestion to improve the SEO of the website along with the details of How to improve it. It also evaluates the overall readability of the Blog and suggests the ways to improve it.
It has some of the paid plans as well with ad-on features that can be purchased based on the requirement.
MeetEdger- Social Media Management
The usage of Social Media Platforms like Facebook, LinkedIn, Instagram, Twitter and more, by all the age groups realizes you the importance of social media marketing these days. Meet Edger is an ultimate social media management tool that helps you to manage and schedule your social media accounts and keeps your business active in the newsfeed of your audience. It save a lot of yours time.
Rule The Social Media With MeetEdger!!!
Buzz Sumo- Content Research Tool
Buzz Sumo makes you aware about what content is trending related to the keyword. It helps you to plan your content well optimized. You can search for the trending topics in your niche and the social engagements of the related posts. This can help you to aim at your targeted audience quite easily. Content analytics can help you to track the performance and trend of the keyword or your topic. You can start BuzzSumo’s free trial today to avail its best services. After that, it has reasonable and beneficial paid plans as well to keep continued.