A billboard is certainly not a cheap marketing tool. Thus, when you invest in such a tactic, you want to make sure that it works. After all, there is not much sense in spending money on a campaign that will not earn you any profit in return. Much like other forms of marketing, putting up a display needs to abide by certain creative rules. This is the only way to ensure that it will be effective. Here is what you should know before putting up a large sign:
One Isn’t Enough
Yes, one maybe more than enough expense for you but speaking in terms on return on investment, it will not do much. If you really want to drive the message home, you are going to need to have at least several displays put up. This is the only way that your brand will become recognizable by a large portion of the population. Equally as important is where the display goes up. While you may have to pay more for areas that are frequently visited, it will certainly pay off. There is no reason to have a sign in the middle of nowhere.
Unless an individual is stuck in traffic, they are not going to have time to read your display. This is why with billboard advertising, you are going to have limit the number of words that you use. Try to make that no more than six words are present in the title. As they say, a picture is worth a thousand words. This is especially true when you are considering graphics for a display. Ensure that the picture is saying everything that you want.
Impress, Don’t Distract
The whole point of a towering sign is to draw the eye towards it. You need to do something that stands out and causes drivers to glance in the direction of the display. What you do not want to do, however, is to distract the driver’s attention. This can be incredibly dangerous and has been known to happen in the past. To avoid being regarded a public safety hazard, avoid confusing or alluring images.
Don’t Alienate Your Audience
The goal of advertising is to find a tagline that will become a sensation among its customer base. It needs to be short, smart, and memorable. One of the mistakes that you can make, however, is to be too clever. While this may seem like a great marketing strategy, you will actually be alienating people. If your tagline is too complicated, it is going to confuse readers. This means that only a small group of people will understand it. This will defeat your purpose entirely.
Prior to designing your display, think about what you want to say to your potential clients about your company. Create something creative and innovative but avoid doing something that may be considered pretentious. Finally, remember to repeat your message at intervals with multiple signs. This is what will make you a household name.